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A Brand New Beautiful
After years in the planning stages, and we mean YEARS! In Fall 2012, Skin, Mind, Body Essentials (SMB Essentials) introduced Plain Jane Beauty the color cosmetics brand that uses safe, natural & organic ingredients. You will not find bismuth, talc, parabens, silicone additives (ingredients ending in -one, ) among our list of ingredients.
This is a welcomed addition to our brands of beauty and wellness products - that also include Lotus Moon and DetoxRx. Our ecobeauty cosmetics line was inspired by nature’s brilliant colors and the desire to enhance our natural beauty. We want to keep beauty natural and simple, yet colorful and playful.
Lake Louise, Founder & Chief Eco-Beauty Officer (CEO) at SMB Essentials has been passionate about creating a makeup line that included foundations that would encompass all shades and skin tones - from porcelain to ebony.
Although there currently exist foundations for most shades, they are not always the healthiest for the skin. Many of the ingredients can clog our pores, creating other skin problems that will only require that we pile on even more makeup to cover up breakouts caused by unhealthy ingredients.
When it comes to beauty we want to help you put your best "face" forward. We believe that you should feel good about what you put on your skin. How it is made and that the ingredients used are safe and natural.
"Our goal in formulating each and every product is not to be just another cosmetic brand, but a safe and skin-healthy alternative. A cosmetics line that promotes sustainability, fosters good skin and is respectful of and responsible to the environment around it. For this reason we place high importance on the ingredients that we use in our formulations.", says Lake Louise.
We don't require that you go on an endless search trying to find the ingredients listed in our products. We don't only list the "Key" ingredients. We won't require you to download a pdf document in order to read our list of ingredients. We list the ingredients conveniently for you on each product page. This way you can make your decision based on what works best for your skin and lifestyle.
We know that our customers’ concerns go beyond makeup. They want what they use on their skin and in their homes to be healthy, effective, safe, and ethical. We have created natural and safe cosmetics using healthy, environmentally conscious formulations.
We are confident that once you start using Plain Jane Beauty, you will experience a difference in your skin - the way it looks and the way it feels.
We want women from all generations and ethnicities to LOVE the skin they’re in. By using Plain Jane Beauty color cosmetics we hope to make your inner beauty shine through.
We want to strengthen the self-esteem in girls and women through cosmetics. One way we do this is through our tagline - "I am beautiful" and through the names we give to our mineral foundations. When the “foundation” or core of who we are is loving, amazing, spectacular or any other affirmation of your choosing, we smile more, we walk taller, prouder and more confident.
We hope that you feel and experience the love that we put into Plain Jane Beauty.