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Time To Prime

⭐️⭐️⭐️⭐️⭐️ "Most primers sting or cause issues with my skin, but this one actually did what it said it would. My skin feels awesome. Love it!" - Robin G.


Recommended for: All Skin Types

Features: plant-based, vegan, gluten-free, silicone-free

Coverage: Lightweight, non-greasy

Size: 1.2 oz



Time to Prime is a silicone-free makeup primer that creates a velvety layer on the skin that provides both softening protection and a makeup-gripping base.

Just like a painter needs to prime their canvas before applying paint, a primer before applying makeup is essential:

  • to create a smooth and perfect surface on your skin for makeup.
  • to help to diffuse fine lines, wrinkles or large pores.

The only makeup primer on the market that contributes to the appearance and health of skin. 


Not only will you need less foundation but your foundation will last longer. Even if you don’t wear foundation, you can benefit from a primer. Think of it like your favorite photo filter for your face. The best lighting and skin treatment properties for your face, all in one.


Helps makeup stay on longer; 82% organic, vegan, gluten-free, non-pore clogging, allows skin to breathe, contributes to the appearance and health of skin.

Aloe Vera – contains almost 20 amino acids, minerals like calcium, magnesium and sodium in sufficient quantities, enzymes, vitamins, polysaccharides, nitrogen and other components that make it a miracle beauty herb. Improves the skin's ability to hydrate itself.

Niacinamide (B3) – fights bacteria, contains naturally occurring chemical compound that provides powerful anti-bacterial and anti-fungicidal protection.

Hyaluronic Acid – has the ability to retain water which gives immediate smoothness to rough skin surface and significantly improves skin appearance. When applied to the skin it forms a “film” in a manner similar to the way it holds water in the dermal connective tissues, suggesting that hyaluronic acid makes an ideal moisturizing base, allowing for the delivery of other agents to the skin.


Apply a thin, even layer on face after serum/moisturizer and prior to makeup application.


Aloe Barbadensis (ORGANIC Aloe) Juice, Organic Vegetable Glycerin, Cetyl Alcohol, Isostearyl Isostearate, Potassium Cetyl Phosphate, Cetyl Behenate, Behenic Acid, Niacinamide (Vitamin B3) Persea American (Avocado) Oil, Emulsifying Wax, Tocopherol (Vitamin E), Sorbic Acid, Sodium Hyaluronate (Hyaluronic Acid), Xanthan Gum (Polysaccharide Gum), Azadirachta indica (Neem) Oil, Rosmarinum officinalis (Rosemary Extract), Phenoxyethanol, Caprylyl Glycol.

Customer Reviews

Based on 18 reviews
I love this stuff!

I had bought some Burt's Bees primer and it would pill up, so I tried some Plain Jane products and was so impressed. I originally thought I wouldn't use it much. I first tried the sample and used it on my wedding day (2 layers lol - I have big pores and "mature" skin). I find myself reaching for it every time I wear makeup now. Honestly this has got to be the best natural primer out there. It's easy to apply and doesn't break me out. Love it!

Awesome Product

This is absolutely the best primer on the market! It is light, not heavy or sticky and it allows foundation to glide on like butter. I love it!

Kim Kirkegaard
Excellent primer

Love this primer! Clean smell and i even skip my moisture and just put on sunscreen! Highly recommend this primer. Love that there are no harmful chemicals in it, especially silicone!

Clare Stemmer
A Great Primer!

This is a very good primer for eyeshadow!

Sonja Reed
First Time Purchase

Been using Plain Jane products for 2 years. Decided to purchase and try "Time to Prime". I generally wear make-up once a week, so I haven't tried it yet but plan to do so soon. If it's like their other products, this will be a keeper!

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