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The Eco Factor

Being a "green" and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices, social and economic responsibility.

Our practice is to produce safe skin, body and hair care and wellness products products that have minimal negative impact ecologically and socially. We use recyclable plastic and glass; pay fair and living wages to our employees; print brochures and other informational materials locally and on recycled paper using vegetable-based inks.

Here are some of the steps we take to be responsible consumers and provide our customers with high quality skin care products: We use fair trade coffee, cocoa powder, shea butter; certified organic ingredients whenever possible; we reuse shipping packaging and boxes; print all marketing material locally and on 100% recycled paper and/or post consumer waste using vegetable-based inks and running our day to day operations we continue to find new ways to reduce, reuse and recycle.


Green America - SMB Essentials (the brand creator of Plain Jane Beauty) is a member of the Green Business Leadership Forum. Green America certifies businesses that are committed to using business as a platform for social change. Since 1982, Green America has evaluated over 8,000 small businesses.

Gold certified Green Businesses are those showing leadership in their industry, that embed social responsibility into the DNA of their company.

Green America certifies businesses that are:

  • Actively using their business as a tool for positive social change;
  • Operating a "values-driven" enterprise according to principles of social justice AND environmental sustainability;
  • Environmentally responsible in the way they source, manufacture, and market their products and run their operations and facilities;
  • Socially equitable and committed to extraordinary practices that benefit workers, customers, communities, and the environment; and
  • Accountable for their work by continually improving and tracking their progress, and operating with radical transparency in every facet of their business.

SMB Essentials has been a member since 2004.



leaping bunny logo

Leaping Bunny - The leaping bunny logo certifies that our products and all of our ingredients are not tested on animals. The CCIC, Coalition for Consumer Information on Cosmetics Leaping Bunny Program administers a cruelty-free standard and internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care and household products.

The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories or suppliers.

Approval to display the Leaping Bunny Logo requires an independent audit for confirmation. We have been audited and we PASSED!



toyota green initiative logo

Toyota Green Initiative - CEO and founder, Lake Louise, was a Toyota Green Initiative (TGI) coalition member from 2012-2015. The Toyota Green Initiative is an environmental stewardship platform designed to empower people to adopt a sustainable lifestyle.

TGI is a collective based alliance of diverse voices including Eco-conscious national thought leaders, influencers and celebrities. The TGI coalition, a collection of celebrities and environmental experts who speak on relevant ways to go green, participate in panel discussions and host workshops at TGI sponsored HBCU athletic events.

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