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The Eco Factor

Being a "green" and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices, social and economic responsibility, which also includes cruelty-free manufacturing practices.

Our practice is to produce safe skin, body and wellness products that have minimal negative impact ecologically and socially. We use recyclable plastic and glass; pay fair and living wages to our employees; print brochures and other informational materials locally and on recycled paper using vegetable-based inks.

SMB Essentials (the creator of Lotus Moon Skin Care and Plain Jane Beauty) is a member of the Green Business Leadership Forum. Green America certifies businesses that are committed to using business as a platform for social change.

Green America Gold Certification

Gold certified Green Businesses are those showing leadership in their industry, that embed social responsibility into the DNA of their company.

Green America certifies businesses that are:

  • Actively using their business as a tool for positive social change;
  • Operating a "values-driven" enterprise according to principles of social justice AND environmental sustainability;
  • Environmentally responsible in the way they source, manufacture, and market their products and run their operations and facilities;
  • Socially equitable and committed to extraordinary practices that benefit workers, customers, communities, and the environment; and
  • Accountable for their work by continually improving and tracking their progress, and operating with radical transparency in every facet of their business.

SMB Essentials has been a member since 2005.

Leaping Bunny

Leaping Bunny - The leaping bunny logo certifies that our products and all of our ingredients are not tested on animals. The CCIC, Coalition for Consumer Information on Cosmetics Leaping Bunny Program administers a cruelty-free standard and internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care and household products.

The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories or suppliers.

Approval to display the Leaping Bunny Logo requires an independent audit for confirmation. We have been audited and we PASSED!


Toyota Green Initiative
- CEO and founder, Lake Louise, was a member of the Toyota Green Initiative (TGI) from 2012-2016. The Toyota Green Initiative is an environmental stewardship platform designed to empower people from all walks of life to adopt a sustainable lifestyle.

TGI is a collective based alliance of diverse voices including eco-conscious national thought leaders, influencers and celebrities. The TGI coalition spoke on relevant ways to lead a "greener" lifestyle, participated in panel discussions and hosted workshops at TGI sponsored HBCU athletic events.


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