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Lake Louise, a lifelong learner and former high school and college educator with a master’s degree in education from Stanford University, dug her heels into ingredients, color mixing and makeup application to launch Plain Jane Beauty in 2011.

Lake’s instinct for social equity, paired with her makeup artistry certification, led to her launch a makeup line.

She saw the lack of darker brown shades in the green beauty market and Plain Jane Beauty blazed its way onto the green beauty scene in 2011 as the first green beauty brand with inclusivity at its core.

The brand’s first order of business: creating natural, non-toxic and effective foundation shades with a variety of undertones that was inclusive of darker brown skin. Today, Plain Jane Beauty boasts 17 inclusive shades, and counting, for the fairest to darkest of skin.

Her uncompromising approach to safe, earth-friendly and sustainable ingredients, packaging and business practices is at the center of her business. She’s also remained committed to education, serving as a guest lecturer, green beauty expert, keynote speaker and contributing writer, among other roles, as called upon within the beauty industry.

Lake is committed to making her global beauty brand clean and cruelty-free for every generation.

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