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The Brand

Plain Jane Beauty® is the place where we celebrate all shapes, sizes, and skin tones. We celebrate who YOU are! We embrace who YOU are. Only YOU define who YOU are… Take charge of your beauty...

Plain Jane Beauty is an eco-beauty color cosmetics line, inspired by nature’s brilliant colors. We blend aesthetics with ethics; beauty with sustainability in order to provide the tools to look good and do good without sacrificing your sense of beauty or wellness.

Our customers’ concerns go beyond makeup. They want everything they use on their skin and in their homes to be healthy, effective, safe, cruelty-free and ethical. We are committed to creating luxurious, high-performance cosmetics using healthy, environmentally conscious vegan-based formulations.

Minerals are even gentle enough for the most sensitive skin. Our liquid foundations, Crème Minerals®, which we consider to be our crown jewel of the line and the sole reason for wanting to develop a makeup line, are formulated using natural colors inspired by the palette of your own skin.

Creme Minerals Organic Foundation

Using nourishing antioxidant-rich plant-based oils and certified organic extracts to enhance your unique beauty, our Crème Minerals Foundation is designed to even out the complexion and enhance skin’s natural glow, this liquid make-up has the added benefit of using certified organic ingredients.

This light and sheer formula helps maintain moisture, providing a dewy, flawless look without clogging the pores. Goes on smooth and stays put throughout the day. We are committed to bringing safe, healthy, high-performance products to informed consumers and professionals.

Since "Natural" & "Organic" claims are not fully regulated nor enforced, it’s important to understand this and not be mislead by the hype and hysteria that all natural ingredients are safe and non-toxic and that all synthetic ingredients are harmful. Safe synthetics do exist. Harmful synthetics can be avoided.

Plain Jane Beauty® chooses only mineral pigments that meet FDA regulations. For safety reasons, minerals cannot be used just as they come from the earth; they must be refined and processed, which technically makes all minerals used in makeup synthetic, but safe because all of the heavy metals and other toxins have been removed.

Our passion is simple: FRESH ingredients FEEL better.  Each individual’s skin and body composition is different and has specific needs that are constantly changing due to the season, diet, age and environmental factors. 

Our approach to beauty and wellness allows you to customize your regimen. This is achieved by selecting and combining products that address specific skin and health conditions and deliver optimal care and excellent benefits.

Everyone should have access to effective, non-toxic skin and body care products that promote a sense of well-being. Using proven ingredients, we offer products without synthetic fragrances, artificial colors, and harmful preservatives.

We are dedicated to developing high quality products based on our on-going research into Mother Nature’s plants and enzymes, and true science with a reverence for all life.

We are committed to manufacturing products in a gentle manner to preserve the integrity of the natural ingredients using ecologically sound and cruelty-free practices.

We are proud to show you what we are made of. We provide full disclosure of our ingredients even when it is not required. For example, if there are “hidden” ingredients within an extract that are there in order to stabilize it, you will see it listed.

Many extracts are made in a propylene or butyl glycol base and are themselves preserved with parabens, triclorisan or urea but not disclosed as the manufacturer is only required to list it since extracts are considered "processing agents". Did you know that? We do not do that.

This way you can make an informed decision. We list it because you deserve to know. As a customer you are the heart of our business.

Our mission is to satisfy you with high quality, natural and safe products and premium customer service. We are committed to meeting and exceeding your expectations in all that we do.

While beauty is always in the eye of the beholder, we also believe it is contained within the ingredients provided by Mother Nature. We hope you enjoy using our products as much as we have enjoyed creating them.


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