Brush a neutral or very light color on the lid. This helps to even out the lid color.
Apply your darkest color in a sideways V with our Eye Shadow Crease Brush.
Highlight above the iris in the medium shade with our Eye Shader Brush.
Highlight the brow bone in your lightest shade with our Deluxe Shadow Brush. Blend well with a clean eye shadow brush.
It's always a good idea to use a lid primer (such as Moonstone) on the eyelid to even out the skin tone.
Don't try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop (e.g., brown/blue).
Spritz our eyeliner brush with Coconut Water Setting Mist and pick up shadow for an eyeliner that stays and stays.
If you have red or dark circles, stay away from blue or gray tones. They just accentuate the darkness.